Samsung Display announced during this week's IMID Conference in Korea that it would "reduce panel power consumption to less than half of the current level in the era of artificial intelligence."

In a new report by The Elec, they note that Lee Cheong, Vice President of Small and Medium Business Division at Samsung Display, said in a keynote speech at the IMID opening ceremony held in Jeju on the 21st, that "We are developing technology to eliminate all factors affecting power consumption or replace them with other technologies in order to lower pane included in all displays, and have improved power consumption by more than 30%."

The vice president expressed his expectation that "in the near future, we will be able to reduce panel power consumption to less than half of the current level and secure extra power for AI."

Also introduced were MFD (Multi Frequency Driving) technology, a representative low-power organic light-emitting diode (OLED) technology that selectively applies multiple frequencies to a single screen to reduce power consumption, and a technology that doubles luminous efficiency with a tandem structure.

He predicted, "In the AI era, communication through images and videos, which are more familiar and intuitive than text, will increase, and display specifications and characteristics will become important when consumers choose on-device AI."

He continued stating that "Low power consumption that doesn't require charging for at least a day; provides vivid picture quality that is indistinguishable from reality; and a large-screen yet highly portable design are essential conditions for displays in the AI era. The display that meets these conditions is OLED."

Technology was also introduced to provide a large screen while being easy to carry. He said, "In the 4G era, most smartphones were 6 inches, but in the 5G era, foldable phones appeared, and in the 6G era, the demand for even larger displays will increase." He added, "We are developing various form factor products, such as double-foldables, multi-foldables and rollables."

Talking about "rollables" (or Srollables), a Samsung patent application was coincidentally published by the U.S. Patent Office (and by WIPO) simply titled "Display Device," last week that covers one of their latest rollable display patents.  

Samsung's patent FIG. 1 below shows a small smartphone form factor that extends the display to a larger display as shown in           FIG. 2;  FIG. 3 is a plan view of a display module; FIG. 4 is a view illustrating a folded state of the display module illustrated in FIG. 3.

Samsung's patent FIG. 42 above is a view illustrating an extended mode of the first and second cases in which the first and second support plates, the support bars, and the link bars. For more details, review Samsung's patent application 20240272679 in Europe (WIPO).