This morning Apple TV+ unveiled the trailer for “La Maison,” the upcoming French-language family drama set within an iconic Paris-based high-fashion atelier. A behind-the-scenes look at the contemporary, ever-evolving world of fashion and aspirational French elegance and luxury, “La Maison” follows two illustrious, dysfunctional and powerful rival families as they vie for dominance in the cutthroat world of high fashion.

High fashion meets high stakes in this behind-the-curtain look at how an iconic fashion house is thrown into scandal and reinvention by a viral video featuring star designer Vincent Ledu (Lambert Wilson), leaving his family’s iconic and legendary haute couture house, LEDU, hanging by a thread. Perle Foster (Amira Casar), Vincent's former muse who is still in his shadow, teams up with visionary next-generation designer Paloma Castel (Zita Hanrot) to save, evolve and renew the century-old Maison LEDU. Taking advantage of Vincent’s demise, Diane Rovel (Carole Bouquet), the ruthless CEO of the powerful Rovel luxury group, launches an offensive to acquire what she sees as her most important prize: Maison LEDU. To achieve her goal, anything is fair game, as this is more than acquiring just another brand — it’s about revenge.

The 10-episode original series will make its global debut with the first two episodes on Friday, September 20, 2024 on Apple TV+. For those who prefer to Binge-Watch a series in its entirety to keep the action and storyline intact instead of painfully waiting for weekly episodes like cable TV, Apple confirms that the full series will be available to subscribers on November 15, 2024.

Archive: Apple TV News