In a new analytical report this morning we learn that TWS remains the leader of the global smart personal audio market in Q2 2024, solidifying a commanding 72.6% market share with 12.6% annual growth. Despite the traditional TWS segment’s slowdown, leading vendors have adeptly navigated the challenge by strategically pricing models.

As presented in the Chart below from Canalys, Apple remained number one in the global TWS market in Q2-2024 with close to 22% market share, almost tripling Samsung's market share at 7.8 Xiaomi grew 42.5% in Q2 and is slightly under Samsung with 6.5% market share.  

(Click on Chart to Enlarge) 

“Vendors are actively looking to add novelty features to stand out from the intensifying competition with homogenous characteristics and price war,” said Cynthia Chen, Research Manager at Canalys. “Huawei’s Lipstick 2, designed as a lipstick, features premium materials and fashionable attributes to appeal to female audiences. JBL has added a display in earphone cases to enable users to check the notification directly to reduce phone dependence and enhance interaction with the earphone which is positioned as a stand-alone device. Apple filed for a patent for an AirPods case with a display in March 2023 and won this patent this past June. An image from that patent is presented below. It's unknown at this time when or if Apple will advance their AirPods case.  

For more commentary on the quarter along with statistics for the overall "Global Smart Personal Audio Shipment" segment where Apple was number one with 17% market share, review the full Canalys report.

New AirPods 4 are expected to be unveiled during the iPhone event in September