In February 2024, Patently Apple posted an IP report titled "Apple has filed for their Third Patent regarding Shopping in a Virtual Apple Store for Vision Pro, iPad and Macs." If Apple could create realistic XR environments where Wildlife is in your living room, as presented below, then Apple could create an Amazing Virtual Apple Store where customers could shop, try out demonstrations, check out new features of the latest Apple products all from within your Vision Pro headset.  Of course that could one day extend to Best Buy stores or a Nissan Car dealership and so forth.

(Click on image to Enlarge)

Today the U.S. Patent and Trademark Office officially published four new Virtual Store patent applications covering different aspects of this huge project. When you look at the patent figures, they look cartoon-like and very elementary when in reality, we know how Vision Pro can knock our socks off with floating webpages, IMAX-like movies and so forth. So you have to let your imagination expand when viewing the lowly patent figures and envision how stunning Apple will make the Virtual Apple Store experience in the future.  

Method of Customizing and Demonstrating Products in a Virtual Environment

Apple's Patent Abstract; Methods for providing a virtual shopping experience in which a demonstration of a product is presented to the user. In some embodiments, the demonstration is an interactive demonstration in a simulated virtual environment in which a user is able to interact with the device and the device is responsive to the simulated virtual environment.

In some embodiments, the demonstration demonstrates one or more customizable features of the product. In some embodiments, a user is able to customize the features of the product, such as to customize the configuration and/or the parts of the product.

Apple's patent FIGS. 3A-3D below illustrate a method of demonstrating features of a product of interest.  

Apple's patent FIGS. 4A-4F below illustrate a method of customizing a  product and providing a demonstration of the customized product.

Review patent application 20240273594 for full details. Like with all Apple inventions, the concept could be extended to devices other than Vision Pro like Macs, iPad, iPhone and future smartglasses.

Three Additional Patents Relating to this Same Project with different Graphics and Focus

• 20240273838: System and Method of Augmented Representation of an Electronic Device
• 20240273597: Product Comparison and Upgrade in a Virtual Environment
• 20240272722 : Displaying and Manipulating User Interface Elements