A new analytical report reveals reveals that the iPad Pro became the best selling iPad model in Q2-24. Contrary to the common market perception that the cheapest iPad model must be the best seller, Apple's iPad Pro has decidedly proven to be the best seller as presented in the CIRP chart below.

In the second quarter of this year, iPad Pro sales accounted for 43% of total iPad sales, ranking it first. The standard version of iPad followed closely behind, accounting for 35%, iPad Air and iPad mini accounted for 12% and 10% respectively. Compared with the same period last year, the market share of iPad Pro increased by 5%, the standard version of iPad remained the same, and the share of iPad Air and iPad mini decreased.

(Click on chart to Enlarge)

It is worth noting that the latest generation of iPad Pro models were released in May, right at the beginning of the second quarter, which undoubtedly had a positive impact on sales. However, the new iPad Air released at the same time actually fell in popular among consumers compared to Q2-23.

This should bode well for the iPad in Q2-24 in Mainland China where Huawei surpassed Apple in tablet shipments in Q1-24. It will be interesting to see if the iPad Pro's momentum lasts through calendar Q3-24 in light of Huawei's new 12.2" pro tablet released this week.