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During China's 618 Festival, iPhone sales surged nearly 40%

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A new and weilrd trend of reporting on smart device statistics on any given month versus the traditional quarterly reporting is a little disturbing as such reporting may favor one OEM over another for political or marketing gain.  We reported in May that Counterpoint first pushed this unorthodox method of reporting smartphone sales that clearly favored Huawei. Once the quarter had ended, Apple had made a huge recovery for the quarter – proving that this new kind of statistical reporting has no place in the industry.  

Yet here we go again, though with a different context. According to a new Reuters report, Apple's smartphone shipments in China rose nearly 40% in May from a year earlier, extending a rebound seen in April, data from a research firm affiliated with the Chinese government showed on Friday. The difference this time around is that Reuters is generally pointing out Apple's sales surge in context with China's 618 Festival.

Shipments of foreign-branded phones in China increased by 1.425 million in May to 5.028 million units from 3.603 million a year earlier, calculations based on the data from the China Academy of Information and Communications Technology (CAICT) showed.

Although the data did not explicitly mention Apple, the company is the dominant foreign phone maker in China's smartphone-dominated market.

This suggests that the increase in foreign-brand phone shipments can be attributed to Apple's performance.

The jump in Apple's sales follows a weak performance by the U.S. tech giant in the world's biggest smartphone market earlier this year amid strong competition in the high-end smartphone category from local rivals such as Huawei.

The sales boost also comes after Apple launched an aggressive discounting campaign on its official Tmall site in China in May, offering price cuts of up to 2,300 yuan ($316.71)on select iPhone models.

Apple's May sales increase extended its growth streak for the past two months, including a 52% jump in April. This marks a significant improvement from the first two months of 2023, when the company experienced a 37% slump in sales.

The sales boost also comes after Apple launched an aggressive discounting campaign on its official Tmall site in China in May, offering price cuts of up to 2,300 yuan ($316.71)on select iPhone models.

10.0F - Apple News