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Apple has Introduced their Personal Intelligence System that puts Powerful Generative Models at the Core of iPhone, iPad, and Mac & more

1-cover- Apple IntelligencseReport Updated: 4:09 P.M. PST: 3 videos added

Apple today introduced Apple Intelligence, the personal intelligence system for iPhone, iPad, and Mac that combines the power of generative models with personal context to deliver intelligence that’s incredibly useful and relevant. Apple Intelligence is deeply integrated into iOS 18, iPadOS 18, and macOS Sequoia. It harnesses the power of Apple silicon to understand and create language and images, take action across apps, and draw from personal context to simplify and accelerate everyday tasks. With Private Cloud Compute, Apple sets a new standard for privacy in AI, with the ability to flex and scale computational capacity between on-device processing and larger, server-based models that run on dedicated Apple silicon servers.

“We’re thrilled to introduce a new chapter in Apple innovation. Apple Intelligence will transform what users can do with our products — and what our products can do for our users,” said Tim Cook, Apple’s CEO. “Our unique approach combines generative AI with a user’s personal context to deliver truly helpful intelligence. And it can access that information in a completely private and secure way to help users do the things that matter most to them. This is AI as only Apple can deliver it, and we can’t wait for users to experience what it can do.”

New Capabilities for Understanding and Creating Language

Apple Intelligence unlocks new ways for users to enhance their writing and communicate more effectively. With brand-new systemwide Writing Tools built into iOS 18, iPadOS 18, and macOS Sequoia, users can rewrite, proofread, and summarize text nearly everywhere they write, including Mail, Notes, Pages, and third-party apps.

Whether tidying up class notes, ensuring a blog post reads just right, or making sure an email is perfectly crafted, Writing Tools help users feel more confident in their writing. With Rewrite, Apple Intelligence allows users to choose from different versions of what they have written, adjusting the tone to suit the audience and task at hand. From finessing a cover letter, to adding humor and creativity to a party invitation, Rewrite helps deliver the right words to meet the occasion. Proofread checks grammar, word choice, and sentence structure while also suggesting edits — along with explanations of the edits — that users can review or quickly accept. With Summarize, users can select text and have it recapped in the form of a digestible paragraph, bulleted key points, a table, or a list.

2 Apple-WWDC24-Apple-Intelligence-Writing-Tools-240610With brand-new systemwide Writing Tools powered by Apple Intelligence, users can rewrite, proofread, and summarize text nearly everywhere they write.

3. Apple-WWDC24-Apple-Intelligence-Notes-Summarize-240610With Summarize, users can select text and have it recapped in a paragraph, bulleted key points, a table, or a list.

In Mail, staying on top of emails has never been easier. With Priority Messages, a new section at the top of the inbox shows the most urgent emails, like a same-day dinner invitation or boarding pass. Across a user’s inbox, instead of previewing the first few lines of each email, they can see summaries without needing to open a message. For long threads, users can view pertinent details with just a tap. Smart Reply provides suggestions for a quick response, and will identify questions in an email to ensure everything is answered.

4.Apple-WWDC24-Apple-Intelligence-Mail-Priority-Messages

Deep understanding of language also extends to Notifications. Priority Notifications appear at the top of the stack to surface what’s most important, and summaries help users scan long or stacked notifications to show key details right on the Lock Screen, such as when a group chat is particularly active. And to help users stay present in what they’re doing, Reduce Interruptions is a new Focus that surfaces only the notifications that might need immediate attention, like a text about an early pickup from daycare.

5Apple-WWDC24-Apple-Intelligence-Priority-Notifications

In the Notes and Phone apps, users can now record, transcribe, and summarize audio. When a recording is initiated while on a call, participants are automatically notified, and once the call ends, Apple Intelligence generates a summary to help recall key points.

6. Apple-WWDC24-Apple-Intelligence-Notes-record-and-transcribe-audio
6. Apple-WWDC24-Apple-Intelligence-Notes-record-and-transcribe-audio

Image Playground Makes Communication and SelfExpression Even More Fun

Apple Intelligence powers exciting image creation capabilities to help users communicate and express themselves in new ways. With Image Playground, users can create fun images in seconds, choosing from three styles: Animation, Illustration, or Sketch. Image Playground is easy to use and built right into apps including Messages. It’s also available in a dedicated app, perfect for experimenting with different concepts and styles. All images are created on device, giving users the freedom to experiment with as many images as they want.

For more on Apple Intelligent, read the full press release from Apple.

Other Press Releases from Apple's Event Today

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  • 01; macOS Sequoia takes productivity and intelligence on Mac to new heights

8..MacOS Sequia

  • 02: visionOS 2 brings new spatial computing experiences to Apple Vision Pro

8.1 Vision Pro 2

  • 03: iPadOS 18 introduces powerful new intelligence features and apps designed for Apple Pencil

8.2ipadOS

  • 04: watchOS 11 brings powerful health and fitness insights, and even more personalization and connectivity
  • 05; iOS 18 makes iPhone more personal, capable, and intelligent than ever
  • 06: Updates to the Home experience elevate entertainment and bring more convenience

 

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