On May 08, Patently Apple reported that Apple was facing a backlash for its 'Destructive' new iPad ad featuring a machine crushing books and instruments. While the reaction online was complete overkill and at nonsensical, Apple pulled the ad and dumped into file 13 under "Dumb Sh*t."

Apparently, Xiaomi, that's known to copy Apple from time to time, recreated a form of Apple's latest ad, though stopped shy of crushing creative instruments.

#CinematicVision - Coming Soon! pic.twitter.com/Exnu9If9Da

— Xiaomi India (@XiaomiIndia) May 21, 2024

Xiaomi sent out their teaser about their new 14 CIVI smartphone coming to the  Indian Market with a new feature dubbed "Cinematic Vision."

Nice to know that Apple's ad inspired someone.