Apple's iPhone performance in China was mixed in Q1-24. In Mainland China alone, Apple came in fifth spot in a very, very tight race. In China including Hong Kong, Apple landed in third spot. Today, a new report covering Apple's performance in March alone, claims that iPhone shipments spiked 52% to end the quarter.  

Bloomberg reports that Apple Inc.’s iPhone staged a rebound in China last month with shipments rising 52% amid a flurry of discounts from retail partners. The latest figures from the China Academy of Information and Communications Technology showed smartphone shipments surging in the country, of which roughly 3.5 million units came from foreign brands. The iPhone accounts for the vast majority of such devices, and its bounceback comes after it registered growth in March following steep declines in the first two months of the year.

Apple and its Chinese resellers have been cutting prices since the start of 2024, and those deals are extending into the sale season that accompanies the June 18th shopping festival in the country. Apple had seen double-digit declines in sales of its latest generation of handsets, as it lost premium market share to Huawei Technologies Co.

April is traditionally a low-volume month for the iPhone maker and so small changes in purchases can result in large swings. Earlier this month, a Bloomberg Intelligence poll of consumers in China showed the iPhone returning as the most favored mobile device and an uptick in interest in upgrading to new devices. For more, read the full Bloomberg report.