At times, Bloomberg's Mark Gurman reports on personnel shifts over at Apple. Sometimes someone is leaving to work for another tech company, to join a startup or to simply retire. Today, Gurman reports that "Apple Inc. shuffled leadership at the hardware team responsible for audio features on AirPods, Macs and other products, tapping a new leader for an increasingly critical business."

Gary Geaves, vice president in charge of acoustics, has been with Apple for almost 13 years. Word is that he's in transition to stepping down. People familiar with Apple’s acoustics organization believe Geaves has been planning to retire for the last few years and that the move to an advisory role is an interim step toward that.

Greaves is reportedly to be replaced by Senior Director Ruchir Davé, who has been with Apple for 14.5 years, according to LinkedIn.

"The group, which has about 300 employees, is a core part of Apple’s growing AirPods and speaker businesses. It oversees sound and microphone technologies, and helped develop software features such as spatial audio that have become a selling point for AirPods, HomePods and the new Vision Pro headset. The group also operates audio testing labs at Apple’s Silicon Valley offices. '

The most notable products to come out of the acoustics group are the AirPods, which brings in more than $15 billion a year for Apple, according to estimates compiled by Bloomberg.

Over the past two years, Geaves has been focused on an end-to-end overhaul of the lineup. Consumers will see the fruit of that effort in the coming months, when Apple starts rolling out revamped models." For more, read the full Bloomberg report.