IMAX Partners with Apple to bring Documentary Experiences and more to Vision Pro
Apple executives have said that they believe the newly-released Vision Pro offers a "great opportunity" for the business world. Last Week, Apple's CFO stated "We are seeing strong excitement in Enterprise. Leading organizations across many industries such as Walmart, Nike, Vanguard, Stryker, Bloomberg and SAP have started leveraging and investing in Apple Vision Pro as their new platform to bring innovative spatial computing experiences to their customers and employees."
Apple's CEO Tim Cook added that he had seen several demos from companies, including a merchandising app from Walmart that he described as "very cool." Further, "There are firms that are doing design collaboration apps. There are field service applications. Really all over the map, There are applications that are for control center, command center kind of things."
Companies have already created over 600 apps and games geared toward the Vision Pro and its "spatial" features that debuted along with the device. The NBA, Disney+, Box and Microsoft, among others, put out such apps last week.
In the partial video from Fox Business below, IMAX CEO Rich Gelfond exclusively details the 'spectacular' partnership between the entertainment company and Apple's new groundbreaking headset.
New Apple Vision Pro ad pic.twitter.com/bpedzSmPIi
— M1 (@M1Astra) February 5, 2024
In other Vision Pro news today, The Wall Street Journal via IT Home reports that Apple Vision Pro will be released in China as early as April and "no later than May." The supply chain also stated that Vision Pro's " registration process with the Ministry of Industry and Information Technology is close to completion. The first batch of sales in China will be relatively tight.
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