While Thailand’s smartphone market only inched up 2% YoY in 2023, Apple dazzled the market with 26% growth year-over-year. Apple enjoyed the biggest growth in volumes amongst the top 7 OEMs, rising 26% YoY, despite belonging to the premium category. Operators saw strong demand for iPhones throughout the year with volumes rising further following the launch of the iPhone 15 series.

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For more, read the full Counterpoint report.