In a new analytical report from Cybermedia Research, the tablet market in India witnessed a robust 21% quarter-on-quarter (QoQ) growth in Q4 2023, driven by strong demand for 5G tablets. 5G tablet shipments soared by 43% YoY, accounting for a significant share of the market. Wi-Fi tablets also performed well, recording a 13% YoY increase and claiming 52% of overall shipments.

“There is a rising consumer demand for diverse tablet options in India, including premium, 5G and value-for-money tablet offerings. This growth is particularly noticeable in the B2B sector and online purchases. The Indian tablet market is showing resilience and potential for continued progress,” said Menka Kumari, Analyst – Industry Intelligence Group (IIG), CyberMedia Research (CMR).

The premium tablet segment (INR 20,000-30,000/US$241-361) experienced a remarkable 95% QoQ jump, indicating a clear shift towards high-end devices.

Apple Lead the Indian tablet market with 25% market share, narrowly beating out Lenovo at 24%, with Apple down 17% year-over-year as the chart below proves out.

Apple maintained its leadership position with a 25% market share, driven by popular offerings like the iPad 10 and 9 Series.

According to CMR’s estimates, the tablet market is poised for a steady 5-10% growth in 2024. Factors like technological advancements, diverse product offerings, and evolving consumer preferences are expected to drive this growth.

During Apple's latest Financial Conference Call (Feb. 02/24) Apple's CEO stated that for the iPad, "revenue for the December quarter was $7 billion, down 25% year-over-year due to a difficult compare with the launch of the M2 iPad Pro and the 10th generation iPad during the December quarter last year and one less week of sales. iPad remains the most versatile, capable, and elegant tablet on the market today. It continues to be the go-to-device for students, creators, and more with customers loving iPad's incredible combination of portability and performance. Powerful apps like Final Cut Pro and Logic Pro for iPad allow video and music creators to unleash their creativity in new ways that are only possible on iPad."