Apple Previews their new 'Apple Hongdae' Store opening this Saturday in Seoul, S. Korea
Last week Patently Apple posted a report titled "The new Apple Hongdae Store is set to open in Seoul Korea on January 20th."Today, Apple is previewing Apple Hongdae, the seventh retail store in South Korea and the 100th Apple Store location in the Asia-Pacific region.
The store is Located in the center of a bustling university neighborhood in Seoul, Apple Hongdae will offer an exciting space for students, their families, and the local community to discover and shop Apple’s incredible lineup of products and services, receive exceptional support from highly knowledgeable team members, and participate in free Today at Apple sessions to learn how to get the most out of their products.
Deirdre O’Brien, Apple’s senior vice president of Retail: "We couldn’t be more excited to bring our customers in Korea something special at the start of the year with the opening of the all-new Apple Hongdae. Combining the latest in Apple technology with the creative passion of the local community, this new store will build on the extraordinary connection we have with our customers in Korea. Our team members are excited to welcome in customers and help them discover the latest in our products and services, including the iPhone 15 lineup."
Apple Hongdae has nearly 100 expert retail team members ready to help customers explore and get their hands on the latest Apple products, including the latest iPhone 15 lineup; the new Mac lineup with the M3 family of chips; the Apple Watch lineup, featuring Apple’s first-ever carbon neutral products; as well as the Lunar New Year special-edition AirPods Pro debuting in South Korea and celebrating the Year of the Blue Dragon.
Beginning January 20, every day at 5 p.m., customers can also drop into a brand-new Today at Apple Pop-Up Studio featuring iconic hip-hop artist and entrepreneur Beenzino. Through the session, Explore Freeform on iPad, customers can collect ideas, art, photos, and more for their own 2024 vision boards using Freeform. Additionally, the session will tease inspiration behind the artist’s single “Train,” newly released in Spatial Audio and only available on Apple Music. This session is exclusively available at Apple Hongdae and will run through the month. Starting February 9, the session will be available across stores in all of South Korea, Japan, and Australia as part of the Bring on College with Apple campaign.
If Apple follows-up on Saturday with photos of the opening,, we'll post another report.
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