In an effort to create a spark in MacBook and iPad sales, Apple plans to Launch new devices in early 2024
In Calendar Q3 Apple's Mac and iPad shipments dropped by double digits. In an effort to create a spark for Apple devices, the company is planning to release several new models, including a faster MacBook Air and two updated iPads.
According to Apple leaker Mark Gurman, the new iPad Air will have two sizes for the first time, while the Pro model of the device will be fitted with OLED screens, the report said. It added the MacBook Air will come with the speedier M3 processor that is designed in-house.
Apple has faced several quarters of sales decline for Macs and iPads, which together account for nearly 15% of its revenue, as sticky inflation and high borrowing costs force consumers to dial back non-essential purchases.
Apple gave a holiday-quarter sales forecast last month that was below Wall Street estimates due to weakness in demand for iPads and wearables. Meanwhile, its Mac business has been grappling with a wider slump in the personal computer market.
Gurman added in a tweet after his report was posted on Bloomberg that there's also a revamped Magic Keyboard and Apple Pencil that could surface.
NEW: Apple plans spring launch for revamped iPad Pro, new iPad Air (including in 12.9-inch size), revamped Magic Keyboard and Apple Pencil and M3 13-inch and 15-inch MacBook Airs. https://t.co/zVvMGmKSub— Mark Gurman (@markgurman) December 6, 2023
Later in 2024, Gurman repeats that Apple will release larger iPhones and new AirPods.