It's being reported this morning that Australia’s smartphone market declined by 9.3% year-on-year (YoY) in 3Q23, shipping 1.81 million units, marking its 4th consecutive quarter of YoY declines.

Despite the decline, Apple stands as the leading smartphone brand with 52% market share, up 2.3% over Q3 2022 as noted in the IDC chart below.

(Click on chart to enlarge)

Yash Gupta, Lead Analyst for Mobile Phone Research at IDC Australia said, "Economic uncertainty is making consumers more cautious with their spending, resulting in restrained demand. Ongoing increases in interest rates, coupled with recent cost-of-living pressures, are expected to further dampen consumer demand in the domestic market." For more, read the full IDC report.

New Zealand Smartphone Market

New Zealand’s smartphone market declined by 13.5% year-on-year (YoY) in 3Q23, shipping 346,000 units, marking its fourth consecutive quarter of YoY declines.

3Q23 was marked with new launches by the three major vendors in New Zealand: Apple, OPPO, and Samsung. All three had premium launches during the quarter, which were well-received by consumers. While the Samsung Galaxy Z5 Series and Apple iPhone 15 series competed for share in the high-end and ultra-premium price segments, the OPPO Reno 10 Series fit neatly into the mid- to high-end segment. OPPO was the big winner in Q3 with 100% growth. The other top four smartphone OEMs declined. Apple fell the least at -10.3% for the quarter but gained 1.2% market share as noted in the IDC chart below.

(Click on chart to Enlarge)
Zachary Candy, Lead Analyst, Mobile Phones Research at IDC New Zealand noted that “Competition in the premium and foldables segment continues to flourish, with Samsung’s Galaxy Z5 Series performing well across all channel.

Although it didn't help OPPO in this quarter, OPPO’s recent November launch of their Find N3 Fold continues to drive this form factor forward. The Find N3 Fold is available at all key telco’s and in the open retail channel.

New Zealand PC Market

New Zealand’s traditional PC market, inclusive of desktops, notebooks, and workstations, declined by 8.3% Year-on-Year (YoY) in 3Q23. Apple remained in third place behind HP and Lenovo with 13.6% market share, down 14.8%. HP was the only PC vendor to grow in the quarter by 13.8% YoY.

According to IDC, the commercial segment remained relatively flat with a slight YoY decline at -1.7% as shipments outperformed expectations, mainly due to strong growth in Chrome-based devices from Lenovo and HP Inc.