While smartphone shipments were down by 13% YoY in Columbia, Apple delivered a smashing quarter that more than doubled 2023 Shipments
While Apple's CEO pointed out to analysts that for Fiscal Q4 (Calendar Q3) all-time revenue records were broken in India, Brazil, Canada, France, Indonesia, the Philippines, Mexico, Saudi Arabia, Vietnam, Turkey and the UAE. One country that wasn't mentioned in Apple's positive reporting was that shipments in Columbia grew an amazing 114%, according to a new Counterpoint report published this afternoon, with iPhone 11 leading the way.
Although Colombia’s smartphone shipments fell 13.5% YoY in Q3 2023, Apple and oppo saw tremendous growth while Samsung, Xiaomi had double digit declines.
Apple’s shipment mixes of the new iPhone 15 with models of the best-selling Apple device in the country – the 11 series were more attractive to distributors than the year-ago period. Currently, the iPhone 11 has the highest discounts ever offered by the distributors.
Samsung’s shipment volume fell 41% YoY as it focused more on flagships and affordable premium devices where customers are willing to absorb more price hikes. The South Korean brand is looking to upgrade its existing installed base by offering high trade-in values to replace its affordable premium devices.
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