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Apple's iPhone Continues to be the big Winner in Canada in Q3-23

1 cover iPhone Q3 23 stats report

Although Q3 was a strong quarter as it normally is in Canada with aggressive carrier promotions during back-to-school promotions followed by new flagship smartphone launches, the YoY sales were down as Canadians continue to experience inflationary pressures. Yet for Apple, market share actually grew.

Research Director, Jeff Fieldhack comments: “Inflationary pressures has Canadian carriers utilizing the development of trade-in and CPO device sales, thus causing the YoY smartphone sales decline for the last two quarters. Many carriers have pushed for BYOD plans in Q3 to encourage immigrant and international students to bring their device onto a plan without purchasing a device. Carriers have also leveraged CPO device portfolios to offer more affordable options on n-1/n-2-year-old flagship smartphones.”

Apple had a successful iPhone 15 launch with a little weakness in the quarter due to the iPhone 14 series having had a week more of sales in Q3 2022. The Counterpoint chart than the iPhone 15 had in Q3 2023. Yet with that said, the chart below clearly shows Apple's market share in Q3 2022 was 59% versus 60% for Q3 2023.

(Click on Chart to Enlarge) 2 Counterpoint chart

Samsung declined 11% YoY due to weaker flagship sales and increased competition from Motorola in mid-tier price band. Google gained from a small base driven by promotions and targeted channel marketing.

Interestingly TCL smartphones are sold in Canada with 2% market share even though the company is in-part owned by the Chinese-State. Though it should be known that one of the brands that TCL manufactures and promotes is "BlackBerry" which they licensed from Canada's BlackBerry Limited back in 2016. BlackBerry was a huge brand in Canada and the U.S. prior to the iPhone's meteoric rise.   

10.0F1 - Apple Market Statistics Bar

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