Back In April of this year Patently Apple posted a trademark report covering an update to the Apple TV+ Figurative logo that would allow the logo to be used in context with things like soccer team jerseys, shorts; pants; warm up suits; sweat suits; gloves; gloves for apparel; ties as clothing; neckties; soccer bibs; European football bibs; sleepwear; underwear; socks; wristbands as clothing; footwear; sneakers; headwear; caps being headwear; visors being headwear; sun visors being headwear; hats; and headbands." Our cover graphic illustrates the figurative "Apple TV" logo on pro soccer players.

Yesterday, the U.S. Patent and Trademark Office officially granted Apple a patent that relates to taking that to another level by allow customers to order merchandize like jerseys online. The invention may relate to Apple adding the ability to sell T-Shirts, Jerseys and other items. The app will allow users to order on an iPhone, iPad, Mac or Apple Vision Pro.  

More specifically, Apple's patent covers various implementations that include devices, systems, and methods for displaying a Computer-Generated Reality (CGR) object representing a wearable physical article in accordance with a deformation model of the wearable physical article.

In some implementations, a method includes obtaining a computer-generated reality (CGR) representation of a person. In some implementations, at least a portion of the CGR representation is proportional to a corresponding portion of the person. In some implementations, the method includes obtaining a CGR object that represents a wearable physical article.

Apple's patent FIG. 2E above illustrates a graphical user interface (GUI) #260 that allows the person #22 to search for wearable physical articles based on a body model #270 of the person. In some implementations, the GUI allows the person to generate the body model.

Beyond selling clothing, which could very well be a future Apple service, Apple also describes other scenarios like ordering furniture, paintings and more. Technically, Apple could also license their patent to large retailers.  Which way Apple will decide go with this invention is unknown at this time.  

To dive into the details of this invention, review Apple's granted patent 11809618.

In some implementations, the CGR object is associated with a deformation model characterizing one or more material characteristics of the wearable physical article. In some implementations, the method includes displaying the CGR object in association with the CGR representation of the person. In some implementations, the CGR object interfaces with the CGR representation of the person in accordance with the deformation model.

In the example of FIG. 2A, the electronic device #200 (iPad) displays a CGR environment #210. The CGR environment includes a CGR representation #212 of a person #22 and information that must be filled in order to make a purchase.