Apple's UK Tour last week included a drive for Developers to bring new Apps and Games to Apple Vision Pro
On Friday, Patently Apple posted a report titled "Apple's Executive Team is on a European Tour and today Apple's CEO Tim Cook met with the Prince and Princess of Wales & more. During Cook's tour of England, he was interviewed by The Independent. He spoke about Apple Vision Pro, Gaming for Vision Pro, developers and the App Store.
Cook described his first experience with Apple’s forthcoming Vision Pro headset as an “aha moment”. The mixed reality device, he claims, has the potential to usher in an entirely new era of computing, having a profound impact on the way we work, communicate and experience the world – just like the iPhone did 16 years ago.
Vision Pro has become part of his nightly routine, helping him understand how it could become an industry-defining product. “There are huge differences in how people look at it, depending on if they’re read about it or actually tried it,” he says. “I believe even more about how profound spatial computing is. When you’ve tried it, it’s an aha moment, and you only have a few of those in a lifetime.”
Games also form a major part of Vision Pro’s appeal, allowing users to interact and compete within an entirely new dimension. “There’s significant excitement about our role in gaming, and we’re very serious about it,” he says. “This is not a hobby for us. We’re putting all of ourselves out there.”
When talking about apps and app developers Cook noted that “I think the apps today are outstanding. It’s a reminder of the empowerment of the App Store. I’m still amazed that an entrepreneur in any country in the world in a basement can start a company and it can be global,” he snaps his fingers, “like that.”
Cook likes to talk about Apple’s app developers because he takes pride in the jobs created by the Apple ecosystem. Estimates suggest that half a million jobs are now directly connected to the iOS app economy, which is up nearly 70 per cent compared to 2019. UK app developers have earned nearly £7.5 billion from their apps, Apple says.
When Cook took over from Steve Jobs as CEO in 2011, the app economy was still in its infancy: Instagram was less than a year old and apps like Deliveroo and Tinder did not even exist yet. Just over a decade later Apple’s App Store is now facilitating more than $1 trillion in billings and sales annually, helping the company to become the richest in the world.
For more on Cook's interview on developers, read the full report by The Independent.
While most developers are thrilled to be on the App Store, there are always going to be those that think that they should use the App Store for free, like Epic Games and Spotify who is now urging the U.K. Government to clamp down on Apple who dares to charge them for using the app store.
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