Regardless of complaints about S. Korea not being in Tier 1 of iPhone 15 shipments and pricing of the iPhone being too high for the Korean market, faithful Apple fans lined up at the launch of the iPhone 15 at the Myeong-dong, central Seoul store this morning as photographed by Yonap.   

The Korea Times byline this morning on this matter is "New iPhone Craze takes over Korea." This must have been very upsetting for Samsung executives to see this morning. The "line-up" phenomena is foreign to Samsung executives.