It's being reported today that Apple Inc.’s basic iPhone 15 model is taking almost twice as long for deliveries this year than its predecessor, signaling high demand for the company’s latest handsets.

Buyers in the US need to wait for 10 days to receive the basic model, up from six days for the previous generation device launched last year, according to data from Counterpoint Research.

At the other end of the spectrum, Apple’s top-tier iPhone 15 Pro Max increased pre-order waiting times to a record, the researchers found. Significant upgrades to both models drove renewed demand, though some of it came at the cost of Apple’s other options, the 15 Plus and 15 Pro, which both saw diminished wait times.

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In China, Apple’s biggest overseas market, wait times for the basic version quadrupled from last year, Counterpoint said. That suggests Apple is attracting buyers even amid competition from rival devices such as Huawei Technologies Co.’s highly touted Mate 60 Pro.

Archie Zhang, an analyst at Counterpoint: "We were expecting the base model iPhone 15 wait times in China to come in a lot lower – maybe on par with last year. And as far as ultra-premium is concerned, the Pro Max is still the most coveted iPhone in China with long delivery wait times reflecting this."

Counterpoint’s Ivan Lam: "In a year marked by declining smartphone demand, the trade-in program is expected to play a pivotal role in reducing psychological barriers for those contemplating a new phone purchase. It’s becoming an increasingly vital contributor to Apple’s market dominance." Source

Apple's demand in China shows signs of resilience despite rumours of government bans.
Crowd lines snake outside Shanghai Apple Store amid gloomy weather on the launch day.
Online order delivery times stretch to 4-5weeks for the iPhone 15 Pro Max despite 11% starting price hike. pic.twitter.com/uP363340rZ

— Canalys (@Canalys) September 25, 2023