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Bloomberg's Mark Gurman reviews what Apple's iPhone 15 lineup will deliver next week

1 X COVER IPHONE

While Apple legal roams the earth to find and threaten leakers talking about and demonstrating CADs of future Apple products, Bloomberg's Mark Gurman seems to get a pass on delivering finite details about upcoming Apple devices like no other. And, as the iPhone event is set for next week, Gurman goes to town laying out the majority of what we could expect from iPhone 15 and more.

Key Points for iPhone 15

  • Keeping with its usual pattern from the past few years, Apple is planning to debut four models: the iPhone 15, 15 Plus, 15 Pro and what will be called the 15 Pro Max (not Ultra as some have speculated). The regular iPhone 15 and 15 Plus will be the base models, featuring aluminum sides and a glass back like the iPhone 14 and 14 Plus. The two high-end iPhones, meanwhile, will feature a new design that switches the side material from stainless steel to titanium.
  • The iPhone 15 and 15 Plus will continue to use 6.1-inch and 6.7-inch displays, but the screens on the iPhone 15 Pro and Pro Max will appear ever so slightly larger. The look is part of a noteworthy change to the pro models: Borders around the screen will be about one-third thinner. To create the slimmer bezels, Apple is using a new manufacturing process called LIPO, or low-injection pressure overmolding.
  • The titanium on the Pro phones has a brushed look and replaces the fingerprint-prone steel used since the iPhone X line. People with knowledge of the new devices say the switch to titanium makes the phone more durable and about 10% lighter. The devices will retain the frosted glass back of current models, but the edges connecting the side and front are now less sharp than before.
  • The higher-end phones will have a performance edge, keeping with Apple’s approach in recent years. This year’s Pro models will get a faster A17 chip built on the new 3-nanometer production process and additional memory. The processor will make those models snappier, but the biggest enhancements are the battery life savings. The iPhone 15 and 15 Plus will get the slower A16 chip from last year’s Pro phones.
  • The regular iPhone models will get a significant camera improvement, moving from a 12-megapixel main camera sensor to a 48-megapixel version. That matches the resolution of the main camera on last year’s iPhone 14 Pro.
  • The iPhone 15 Pro models will continue to have three cameras, including a 48-megapixel sensor. There are new telephoto and ultrawide lenses with more megapixels than in last year’s Pro sensors, and the company is planning to tout the enhancements as the premier additions in this year’s phones. The biggest camera upgrade will come exclusively to the iPhone 15 Pro Max: an updated telephoto system with enhanced hardware zoom capabilities. This will double the iPhone’s ability to zoom into images — with the physical lens itself, rather than software — from 3X magnification to around 6X.
  • All of the new iPhones will get a “U2” ultrawide-band semiconductor, the first new Apple UWB chip since the U1 launched in the iPhone 11 Pro in 2019. The new component is expected to improve location capabilities, making it so people and devices can be tracked more accurately in the Find My app. Apple plans to add this chip to the next versions of all of its major products.
  • The four new models will also switch from Lightning to USB-C for wired charging and data transfers, but increased transfer speeds will be reserved only for the Pro models. All of the phones will gain faster wireless charging.
  • The Pro phones will replace the ring/mute switch for the first time since the feature launched with the original iPhone in 2007. The switch is becoming an “Action Button” that can be customized to handle a variety of functions, including silencing the phone, turning on a Focus mode, opening the flashlight, launching the camera, starting a voice recording, opening Siri shortcuts, pulling up the digital magnifying glass and opening accessibility settings.
  • The inside of the iPhone 15 Pro models has been redesigned to match the revamped aluminum chassis from the regular iPhone 14 (iFixit has a rundown of the changes). That overhaul makes the phone easier to repair.
  • Apple has some new colors up its sleeves for both phone lines. The regular models will come in pink, black, white, blue and yellow, while the Pro phones will come in gray, black, dark blue and white. The company is also discontinuing leather cases in favor of a more environmentally friendly material.

 

For the minor upgrades coming to Apple Watch and more, read the full BNN Bloomberg report.

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