A rumor is swirling this morning that Apple is aiming to shake things up in the tablet market in 2024. The tablet market, which is currently stuck in the doldrums, badly needs a shot in the arm and Apple is aiming to introduce a powerful revamped iPad Pro with their next-gen M3 processor.
Apple Inc.’s iPad Pro is getting its first major overhaul in half a decade, and it can’t come soon enough. The iPad category — really the whole tablet market — is in a deep funk right now.
The product was once seen as a potential successor to the Mac, but now the iPad generates the least amount of revenue among Apple’s major segments.
According to Mark Gurman's Power On Newsletter, "The updated iPad Pro due next year will mark the first major update to the product since 2018.
The next iPad Pro models — codenamed J717, J718, J720 and J721 — will shift to the next-generation M3 chip. They will also be Apple’s first tablets with OLED displays, the same types of screens. They are crisper and brighter, and reproduce colors more accurately.
The new models will come in 11-inch and 13-inch sizes. That’s similar to the existing lineup, but the larger model is currently 12.9 inches."
A 13" iPad Pro will fall well short of the 2023 14.9" Galaxy Tab S9 Ultra from Samsung and the 14" Xiaomi Pad 6 Max tablet introduced earlier this month. Here's to hoping that Apple will at least introduce one 14"+ iPad Pro model to stay competitive.
Gurman added that "Something else coming with the new iPad Pro, I’m told, is a revamped Magic Keyboard. The new accessory makes the iPad Pro look even more like a laptop than the current setup and adds a larger trackpad. That addresses a complaint about the current Magic Keyboard, which debuted in 2020.
The new models will likely give iPad sales a boost, but not for some time. They won’t be part of the company’s big launch event next month, when it will focus on the iPhone and Apple Watch, and probably won’t debut until spring or early summer. I’m not anticipating anything other than minor updates to the company’s other tablets before then."
For more, read the full Bloomberg report by Mark Gurman.