In May, Patently Apple posted a report titled "Samsung is considering to move the introduction of their the Galaxy Z Fold 5 to July from August as Google is set to launch their Pixel Fold." With Samsung delivering its worst quarterly profit in 14 years, the tech giant is launching their next generation foldable smartphones weeks earlier in the hopes of generating profits for next quarter.

Today, Samsung Electronics sent out invitations to the “Join the Flip Side” unpacking event for its new foldable smartphone series later this month in Seoul, marking the tech giant’s first Galaxy Unpacked on its home turf.

Samsung will kick off the summer edition of its unveiling event at Coex, one of South Korea's largest convention and exhibition centers, in Gangnam-gu, southern Seoul, at 8 p.m. on July 26. The event will also be live-streamed on the company’s website, its newsroom and its official YouTube channel.

"A new cultural driver is coming. Come along on our journey to discover an all-new Galaxy as we showcase our latest technologies designed to open possibilities and transform lives," Samsung said in its invite. "It's going to make you want to join the flip side."

Samsung will also host a live viewing event on an outdoor screen for passersby at Seoul Plaza in front of Seoul City Hall. There will also be live performances before and after the Unpacked at the plaza and booths for people to try out the new devices.

Although the company did not include specific devices to be unveiled at the upcoming event as usual, industry sources expect Samsung to showcase its new foldable smartphones, tentatively dubbed the Galaxy Z Flip 5 and Galaxy Z Fold 5, as well as the Galaxy Watch 6 and the Galaxy Tab S9 tablets.

The new Galaxy Z Flip is rumored to have a substantially larger external display than its predecessor, while the new Galaxy Z Fold is expected to sport a new waterdrop-shaped hinge to lessen the crease on the main screen.

Initially, there were rumors that the release of the Google Pixel Fold was pressuring Samsung to move up the date of the summer Unpacked Event. Yet the Pixel Fold got a bad review from Ars Technica with the writer's device dying in just four days. Then came the "JerryRigEverything" review titled "Google Pixel Fold CAN'T handle the heat! – (or anything else), that destroyed the Pixel Fold's image as presented below.

It's clear that Samsung has nothing to fear from the Google Pixel Fold after all. Well, at least with their initial offering.