On Thursday Patently Apple posted a trademark report covering the "Apple Immersive Video" trademark filed in Hong Kong. No such term emerged out of the WWDC23 Keynote, so it's something that will come forth in the not-too-distant future. We noted in Thursday's report that we covered an Apple patent on this subject back in April.

Late on Friday, the U.S. Patent and Trademark Office published two trademark applications from Apple covering "Apple Immersive Video."  

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In the first trademark application 98040542, Apple filed it under International Class 42 with different text than their Hong Kong filing as presented below:  

"Design and development of computer software; computer programming services; computer software design; computer software consultancy; providing non-downloadable software for processing, transmitting and displaying audio visual content and other multimedia content; providing non-downloadable computer software for the editing and manipulation of videos, images, and other multimedia content; providing non-downloadable computer software for use in converting and processing video and still images and graphics into 3D formats and panoramic 3D formats; non-downloadable virtual and augmented reality software for viewing 3D films and panoramic 3D videos, digital media, and multimedia entertainment content; non-downloadable software for use in enabling computers to provide virtual reality and augmented reality experiences; non-downloadable computer software for use in searching, selecting, playing, streaming, and sharing television, movies, images, and other audio, video, data, and multimedia content; non-downloadable application development software; non-downloadable software used in developing other software applications; providing non-downloadable audio files, image files, video files, music files and multimedia content; providing non-downloadable audio and visual recordings, podcasts, books, periodicals, musical recordings, movies, films and television shows; providing non-downloadable audio files, image files, video files, music files and multimedia content; providing non-downloadable audio and visual recordings, movies, films and television shows; providing non-downloadable software for use in distribution of 3D and panoramic films, videos, digital media, and multimedia entertainment content; providing non-downloadable films and videos featuring 3D and 360 degree viewing in the field of entertainment and sports."

In the second trademark application 98040445 (Not shown), Apple filed it under International Class 09 with different text than their Hong Kong filing as presented below: 

Computer software for processing, transmitting and displaying audio visual content and other multimedia content; computer software for the editing and manipulation of videos, images, and other multimedia content; computer software for use in converting and processing video and still images and graphics into 3D formats and panoramic 3D formats for use with virtual and augmented reality headsets; virtual and augmented reality software for viewing 3D films and panoramic 3D videos, digital media, and other multimedia content; software for use in enabling computers to provide virtual reality and augmented reality experiences; computer software for use in searching, selecting, playing, streaming, and sharing television, movies, images, and other audio, video, data, and multimedia content; downloadable application development software; downloadable software used in developing other software applications; downloadable audio files, image files, video files, music files and multimedia content; downloadable audio and visual recordings, movies, films and television shows; downloadable software for use in distribution of 3D and panoramic films, videos, digital media, and multimedia entertainment content; downloadable films and videos featuring 3D and 360 degree viewing in the field of entertainment and sports.

It should be noted that international trademark classes that Apple files their trademarks under are important as the trademark registration will only protect those classes that have been identified in their original application. In a legal battle, the classes filed for originally could make or break a legal case.