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Apple's iPhone Continues to Dominate the Japanese Market and more than Quadrupled second place Sharp

1 cover - Apple_iphone_11-water-resistant-091019(Click on image to Greatly Enlarge)

According to a new analytical report released by IDC, Apple's iPhone occupies more than half of the Japanese smartphone market. More precisely, the iPhone accounted for 55.0% of the smartphone market in Q1 2023.

2 IDC CHART IPHONE DOMINATES JAPAN

The report pointed out that Japan's mobile phone shipments in the first quarter of 2023 were 7.75 million units, a year-on-year decrease of 23.6%; among them, smartphone shipments were 7.59 million units, a year-on-year decrease of 23.7%, accounting for 98%.

Among smartphones, Apple shipped 4.17 million units, down 13.1% year-on-year, accounting for 55.0%; Android phones shipped 3.42 million units, down 33.6% year-on-year.

The majority of iPhones sold in Japan are 64GB and 128GB models, accounting for 80% of total iPhone shipments in Japan.

Most Japanese consumers prefer older iPhones like iPhone 11, iPhone 12 and third-generation iPhone SE.

Not on the list is Sony. While Sony does use the Snapdragon 888, Sony announced signning a new deal with Qualcomm earlier today, according to The Elec.

Tsutomu Hamaguchi, general manager of Sony's Mobile Communications Division: "Sony's latest flagship smartphone 'Xperia 1V' equipped with the Snapdragon 8 2nd generation mobile platform is receiving great reviews from customers. Sony will continue to cooperate with Qualcomm in the future. We will strive to provide a powerful and differentiated experience through next-generation smartphones equipped with Snapdragon processors."


Sony, along with all Android phone makers, is hoping that Qualcomm's 2024 processor known as Oryon will finally be able to match or outperform Apple's A-Series processor power. Will that help Sony finally climb back into the smartphone top five vendors list in Japan in the 2024-25 timeline? Only time will tell.

10.0F1 - Apple Market Statistics Bar

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