Apple introduced their revolutionary spatial computer last week branded 'Apple Vision Pro.' Along with such a new device, there were new features outlined in their keynote. These features carry new branded marketing terms. The two key trademark filings published today cover the new 'Apple R1' processor and 'Spatial Memories.' Apple also filed for 'Apple Reality' in Hong Kong.

Apple Trademark: Apple R1

The Apple Vision Pro headset introduced a brand-new R1 chip that is specifically dedicated to process input from the cameras, sensors, and microphones, streaming images to the displays within 12 milliseconds — for a virtually lag-free, real-time view of the world.

Today the U.S. Patent and Trademark Office published Apple's trademark filing for 'Apple R1' even though it was filed on June 9^th.

Apple filed their trademark under International Class 09 covering "Computer chips; integrated circuits." Apple's priority filing for the trademark was made in Liechtenstein on December 14, 2022 to keep it secret. Apple also filed for 'Appl R1' in Hong Kong under # 306269103.

Apple Trademark: Spatial Memories

Today, the U.S. Patent Office published two trademark filings from Apple relating to the Apple Vision Pro headset titled "Spatial Memories." Apple Vision Pro will bring a new dimension to powerful, personal computing by changing the way users interact with their favorite apps, capture and relive memories, enjoy stunning TV shows and movies, and connect with others in FaceTime. While Apple didn't highlight 'Spatial Memories' in their press release, they obviously felt it was a marketing term that they wanted trademarked.

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Apple's trademark filing 98035900, as partially presented above, was filed under International Class 09 covering the following: "computer hardware for transmitting and enabling the viewing of audio, video, television, movies, digital images and other multimedia content; wearable peripherals for use with computers; cameras; application development software; computer software for use as an application programming interface (API) for building software applications; software for processing and displaying images, audio, audio visual content, and other multimedia content; computer software for applying filters to change the appearance of digital images and photographs; software for organizing, storing, sharing, and viewing photos, images and videos; software for capturing, recording, editing, sharing, and viewing photos, images and video content; software for use in enabling computers and mobile devices to provide virtual reality and augmented reality experiences."

Apple's second trademark filing 98035961 for Spatial Memories was filed under International Class 042 covering the following: ""Providing non-downloadable software used in developing other software applications; providing non-downloadable software for processing, transmitting and displaying images, audio, audio visual content, and other multimedia content; non-downloadable computer software for creating, editing, and viewing photos and videos; providing non-downloadable computer software for applying filters to change the appearance of digital images and photographs; providing non-downloadable software for use in enabling computers, mobile devices, and mobile telephones to provide virtual reality and augmented reality experiences; computer software consultancy."

Apple's priority filing for these trademarks were made in Liechtenstein on December 14, 2022 to keep it secret. 

Apple also filed for Spatial Memories in Hong Kong under application # 306269482.

Apple Vision Pro: The figurative trademark for Apple Vision Pro was filed in both Hong Kong and Europe last week. Today the U.S. Patent and Trademark Office published both figurative and non-figurative (text only) trademarks.  The text-only trademark for 'Apple Vision Pro' was filed under # 98036391. They were filed under the same International Class 09 which covers the following:

"Computers; computer hardware; wireless communication devices for providing access to the Internet and sending, receiving, and transmitting data, images, audio, video, and multimedia content; wearable computer hardware; wearable computers; digital media streaming devices; computer hardware for transmitting and enabling the viewing of audio, video, television, movies, digital images and other multimedia content; virtual and augmented reality headsets, goggles, controllers, and remotes; wearable peripherals for playing video games; controllers for use with interactive digital multimedia content; parts and accessories for computers, computer peripherals, and headsets; battery chargers for computers, computer peripherals, and headsets; batteries; rechargeable batteries; battery chargers; portable power chargers; battery chargers for computers, computer peripherals, headsets, and audio and visual players; charging apparatus for computers, computer peripherals, and headsets; power adapters; electronic connectors, docks, docking stations, and adapters for use with computers, computer peripherals, and wearable electronic devices; bags, covers, cases, sleeves, straps, lanyards and holders for computers, computer peripherals, and headsets."

Apple's priority filing for this trademark was made in Liechtenstein on March 27, 2023.

Apple Reality: Last Saturday, Patently Apple posted a report titled "Apple Files for Mystery Trademark 'Apple Reality' in Europe, New Zealand and more." Today, the Hong Kong Patent and Trademark Office published Apple's trademark filing for 'Apple Reality" under #306269419. Apple filed their trademark under International Classes 09, 38 and 42 as they did in Europe and New Zealand.  

It should be noted that international trademark classes that Apple files their trademarks under are important as the trademark registration will only protect those classes that have been identified in their original application. In a legal battle, the classes filed for originally could make or break a legal case.