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Apple Experimented with a 1-Hour E-Commerce Show on Alibaba's Tmall Last Night in China to showcase their Devices

1 x cover Tmall

Last night Apple aired a one-hour broadcast e-commerce event in China that attracted 1.3 million viewers on Tmall, a business-to-consumer site operated by the Alibaba Group. In this first broadcast the anchor only talked about Apple products that flashed on the screen, as noted below in an image from the broadcast. The broadcast was Apple's first global attempt on an e-commerce platform.

2 apple e-commerce experiment in China(Click on image to Enlarge)

Four employees wearing Apple blue overalls acted as anchors, introducing to the audience to specific functions of Apple devices. The photo above illustrates the anchor talking about the benefits of Apple Watch and the iPhone 14 (flashed on the screen).

The first Apple e-commerce broadcast brought in an estimated $75,000 in sales and marked a global first for Apple.

At this time it's unknown if or when the next Apple broadcast will air or whether it will offer a "live" interactive version next time as customers were calling for. While 300,000 fans gave the event a thumbs up, there's a lot of room for improvement going forward.

Whether this initiative will expand beyond China in the future is unknown. Though at some point in the future, we'd like to think that Apple will create broadcast designed for their XR Headset presenting a 3D store.  

10.0F - Apple News


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