Way back in 2016 Patently Apple posted a report titled "Apple Opening a Stunning New 'Campus' in 2021 in London's Battersea Power Station." The report covered the architecture and noted that Apple was going to move some 1,400 staff from London fron eight sites under one roof. The cost of the development of this project back then was noted at being £9 Billion.

 Seven years later and two years behind schedule, Apple opened their Apple Battersea inside the historic Battersea Power Station in London. The store will serve as a new destination for customers from the local community and all over the world to explore and buy Apple’s incredible lineup, experience unparalleled service and support, and learn how to get the most out of their devices.

Deirdre O’Brien, Apple’s senior vice president of Retail: "Our stores are a place where the community can come together to discover all of Apple’s incredible products and services, and we’re proud to be expanding to serve even more customers with the opening of Apple Battersea. Located just below our new U.K. headquarters, our amazing team is excited to provide exceptional support and help customers unleash their creativity."

Apple Battersea is Apple’s 40th store in the U.K. and is open daily from 10 a.m. to 9 p.m. Monday through Saturday, and noon to 6 p.m. on Sunday.

(Click on image to Greatly Enlarge) Customers line up outside of Apple Battersea, Apple’s 40th store in the U.K.

Apple Battersea has highly skilled and deeply knowledgeable team members who are ready to deliver best-in-class service to customers who want to purchase and learn more about the latest Apple products, including the all-new 15-inch MacBook Air — the world’s best 15-inch laptop — and Mac Studio with M2 Max and M2 Ultra.

Team members also support customers with advice that suits their needs — whether customizing their Mac, showcasing their individual style with Apple Watch bands, adding a personal touch with engraving, unlocking even more value with Apple Trade In, or getting started with Personal Setup.

In celebration of the opening of Apple Battersea, Apple Music will host live performances outside the store from Thursday through Sunday, featuring local artists JGrrey and Kwaye, among others. Additionally, in partnership with Battersea Arts Centre and Curated Makers, Apple Creatives have supported eight local emerging creatives to bring Shot on iPhone and Made on iPad works to life, all inspired by Battersea Power Station. Customers will be able to discover and shop these works at Curated Makers, a retailer in the power station that champions local artists. For more photos, see Apple's full press release.