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While Western Europe's Smartphone Market Declined by 13% in Q1-23, Apple was a Shinning Star by Growing it's Market Share & Shipments

1 x cover iPhone 14 pro

Western Europe's smartphone market faced a continued slump in Q1 2023, dropping 13% to 23.7 million units of shipments, as challenging economic conditions drove lower consumer demand and extended purchasing cycles.

Once again, Apple bucked this trend by growing its market share to 33% in Q1-23 from 28% in Q1-22. Apple’s shipments this quarter grew by 1% compared to Q1 2022, driven by the sale of iPhone 14 Pro and Pro Max devices. According to Canalys Consumer Insights research analyst Runar Bjørhovde, "Apple remains the most resilient vendor in Western Europe, supported by the most loyal user base in the region combined with high popularity among switchers.”

(Click on chart to Enlarge) 2 Canalys chart  Western Europe smartphone market stats for Q1 2023 - Patently Apple report may 23  2023

Samsung who edged out Apple for first place fell 16% in Q1, while third place Xiaomi fell 17%. The biggest loser in the quarter was OPPO that fell a whopping 53%, the steepest of any OEM.

Kieren Jessop, Research Analyst at Canalys added that data indicates a surge in the US$800+ price segment, which now accounts for 41% of the market in Q1 2023, an increase from 35% as achieved the previous year. This segment is dominated by Apple and Samsung.

For more details, review the full report by Canalys.

10.0F1 - Apple Market Statistics Bar


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