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The rumor of a Shell Company Trademarking 'xrOS' in New Zealand resurfaces with new information

1 cover Apple headset with xrOS

Back in January 23, 2023, Patently Apple posted a report titled "Apple's Trademark filing for 'xrOS' may have been discovered in New Zealand under the Proxy Deep Dive LLP." The rumor, generated by Bloomberg's Mark Gurman, was interesting though the coverage noted in the trademark filing itself didn't point to any kind of VR Headset.

Another source has now discovered a new filing for 'xrOS' and this time the filing does cover headsets and more as noted in-part below under International Class 009:

"Eyeglass cases; eyeglass chains; eyeglass cords; eyeglass frames; 3D spectacles; eyewear; eyeglasses; sunglasses; optical glass; optical goods; optical apparatus and instruments; optical lenses; eyeglass lenses; contact lenses; containers for contact lenses; correcting lenses; spectacle frames; fire hose nozzles; interfaces for computers; computer monitors; display screens; head-mounted displays; interactive touchscreens," and more.

The filing was made on May 10, 2023 by the same proxy "Deep Dive LLC" in Wilmington Delaware under IP Number 1236766. The trademark was also filed under International Classes 35 covering Advertising; 41 for Education; and 42 covering software and specifically, "software for use in enabling computers, mobile devices, and mobile telephones to provide virtual reality and augmented reality experiences."

Yet Apple may have a battle on their hands due to xrOS being filed for in the U.S. back on 03/10/2022 by a company in China as presented in-part below.

2 F -- xrOS filed by Chinese Company and Registered in the US. in April 2023(Click on image to Enlarge)

The company filed the trademark under International Class 009 covering: "Eyeglasses; Headphones; Spectacles; Cabinets for loudspeakers; Dust protective masks; Ionization apparatus for scientific or laboratory use; Protective helmets; Spectacle cases."

Whether that filed International Class, which relates to hardware and not an OS,  will be able to stop Apple from using xrOS is unknown at this time.

We'll know for sure during Apple's WWDC23 keynote whether xrOS is the official name for the XR Headset OS.

The original source for finding the new trademark filing in New Zealand was found in a Tweet from Parker Ortolani who, according to his LinkedIn profile, is the Product Manager at The Verge & Polygon (Vox Media).

10.0X2 Trademarks & Designs Bar



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