Ford Motor Company's CEO James Farley Jr. says his company will Support CarPlay due to simple market demand
While GM has joined Tesla in opting out of integrating Apple's CarPlay in their future Electric Vehicles starting with the new Chevy Blazer EV or GMC Sierra EV Denali, Ford's CEO, James D. Farley, sees it differently.
In an interview with Joanna Stern today, Ford's CEO stated that his company is sticking with both Apple CarPlay and Android Auto.
Farley made a simple argument for his decision: "70% of our Ford customers in the US are Apple customers. Why would I go to an Apple customer and say good luck?"
At #WSJFuture Ford CEO @JimFarley talked to @JoannaStern about two camps in the car software OEM game today and why Ford is staying out of the content business.— WSJ Live Journalism (@WSJLive) May 3, 2023
"70% of our Ford customers in the US are Apple customers. Why would I go to an Apple customer and say good luck?" pic.twitter.com/cXcUjW0qth
Other car companies, like BMW, are working on different dashboard concepts for future vehicles like the one below working with a Heads-up-Display and Augmented Reality.
Reality is just the beginning.— BMW Group (@BMWGroup) May 3, 2023
With the Mixed Reality Slider, in combination with our advanced Head-Up-Display, drivers have total control over their digital experience with a five-stage selection from analogue to full virtual world immersion: https://t.co/NObs6vcMnv#BMWGroup pic.twitter.com/12ABAhZRD1