Apple Analyst Gene Munster tells clients that Apple's new XR Headset should account for 10% of Apple's Business by 2030
Established Apple analyst Gene Munster, co-founder and managing partner of the US Deepwater Asset Management company, told clients last Friday that the trend of consumers' demand for more immersive experience is continuing to prevail, paving the way for the strong headset market.
The Munster note states: "It's been eight years since Apple jumped into a new product category. On June 5 that will likely change when Apple is expected to preview its $3,000 developer version of a mixed reality headset at WWDC. Many investors are skeptical about the prospects of the device given headsets are currently a solution looking for a problem. I believe the trend of more immersive consumer tech experiences will continue, which should pave the way for a robust headset market. By 2030, I believe the wearables/glasses segment could account for 10% of Apple's sales (assuming they don't release a car), a business similar in size to Apple's Mac and iPad businesses today.
Munster's Key Takeaways:
- WWDC is the logical preview point given the device needs developers to build use cases.
- While the data suggests the headset market is further along than when Apple typically enters, I believe it's the most nascent.
- By 2030 the headset should account for 10% of Apple's business.