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Worldwide Smartphone Shipments for Q1 2023 have Apple and Samsung in a statistical tie in Market Share, a leap for Apple from a year ago

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A new analytical report this morning for Q1 2023 Worldwide Smartphone shipments has Apple neck and neck with Samsung. In Q1 2022, Samsung was number one with 24% market share and Apple with 18%. A clear 6% gap between the two smartphone giants. For Q1 2023 the two companies are in a statistical tie within a margin of error. This is a nice leap for Apple over previous first quarter statistics.   

According to Canalys, Apple's shipments were driven by strong demand for the iPhone 14 Pro series in Q1 2023.

(Click on Chart to Enlarge) 2 canalys smartphone Q1 2023 stats

Canalys Analyst Toby Zhu: "We have noticed some signs of moderation in the continued decline. There have been improvements in demand for certain smartphone products and price bands. Furthermore, some smartphone vendors are becoming more active in production planning and ordering components.

Canalys predicts that the inventory of the smartphone industry, irrespective of channel or vendor, can reach a relatively healthy level by the end of the second quarter of 2023. It is still too early to predict the recovery of overall consumer demand."

Lastly, the report noted that 5G popularization and foldable phones are also becoming the new driving forces in the industry." In context, at present, foldable smartphones only reached 1.2% of the market in 2022. So while foldable smartphones are gaining momentum with more vendors releasing new models in 2022, it's still a tiny niche due to prices. As prices fall, the popularity of foldable smartphones will increase.

10.0F1 - Apple Market Statistics Bar



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