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The Global Smartphone Market Declined by 13% in Q1 2023 with Apple being the only OEM to Deliver Positive Growth

In Q1 2023 Apple was #1 in China's Smartphone Market while delivering the most growth of any OEM

1 cover iPhone 14

A new analytical report posted today we learn that China’s smartphone sales fell 5% YoY in Q1 2023, reaching the lowest Q1 sales figure since 2014. However, this was an improvement from the double-digit YoY declines seen in previous quarters as well as a sign of bottoming out. As the country emerged from the COVID-19 pandemic, Q1 sales increased by 10% QoQ.

Although the Chinese market declined by 5% In Q1 2023, Apple recorded the biggest share in the China smartphone market, increasing sales by 6% YoY. Apple’s market share in Q1 came to 19.9%, its highest Q1 share since 2014, while its sales were also the highest Q1 sales since 2015.

(Click on Chart to Enlarge) 2 counterpoint chart apr 27  2023

Some retail channels cut prices of the iPhone 14 series and some e-commerce websites offered additional subsidies. These moves quickly accelerated inventory turnover and helped Apple navigate the market downturn.

Sales of OEMs excluding Apple dropped 8% YoY, with major Android OEMs seeing YoY declines in the quarter as demand remained weak. Android OEMs were cautious in ramping up production. In terms of market share, OPPO and vivo were in a tie in Q1, with sales shares of 18.3% and 17.7%, respectively.

Oppo came in second place with 18.3% market share and Vivo in third place with 17.7% market share. For more statistics, review the full Counterpoint report.

An IDC report added today that "Oppo managed to sell more premium devices than expected in the past quarter. It got a boost from its sub-brand OnePlus returning to the domestic market, along with a positive reception to its foldable devices.

10.0F1 - Apple Market Statistics Bar



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