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Apple's CEO Tim Cook Officially Opened Apple's first Retail Store in India this Morning to a Cheering Crowd

1 cover cook at Mumbai Store opening Apr 18  2023(Click on image to Enlarge)

This morning, 300 or more people queued at Apple's store opening in Mumbai as fans took selfies with Chief Executive Tim Cook, who inaugurated the first retail store run by the tech giant in India, underscoring the importance of its market.

"The energy, creativity, and passion in Mumbai is incredible!" Cook, who is making his first visit to India in seven years, said on Twitter. "We are so excited to open ... our first store in India."

People flocked to the store from across India, hoping to be among the first to enter, in an opening event featuring local music and folk dancers.

2 mumbai store opening day'(Click on image to Enlarge)

Some queued outside from the previous night to get their hands on Apple products, even though they are available online in India.

"The fanboy inside me would not listen," Purav Mehta, 30, told Reuters, as he waited to get Cook's signature on his boxed mint-condition iPod Touch, which he had bought on eBay, as well as waiting to buy the Apple Watch Ultra.

Many visitors wore T-shirts in the style favoured by co-founder Steve Jobs, had their hair cut in the shape of an Apple logo and one fan even brought a version of the first Apple computer launched in 1984.

"The vibe here is just different," said 23-year old Aan Shah, who travelled from the western industrial city of Ahmedabad for the launch in India's commercial capital.

"It's not like buying from some normal store. There's just no comparison. It's so exciting."

His love for Apple took him to store openings as a young student in New York and Boston, where he once got a chance to meet Cook, he said.

Apple has previously faced hurdles in opening physical retail stores in the South Asian nation, but its products have been available on e-commerce websites, while its online store opened in 2020.

The new store opens as Indian consumers increasingly look to upgrade their smartphones to glitzier models, with richer feature sets, from budget devices typically costing less than $120.

A second store in Delhi, the capital, is set to open on Thursday. Cook is set to meet Prime Minister Narendra Modi and the deputy IT minister later this week, sources told Reuters. For more, read the full Reuters report (paywall).

There's likely to more photos coming later this morning from Apple. We'll follow-up with a secondary report at that time.

(Click on image to Enlarge)3 extra -Tim Cook at Mumbai Store opening

3 extra -Tim Cook at Mumbai Store opening


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