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In a Chat with India Today's Technology Editor, Apple's Bob Borchers discussed Apple Silicon overall & hinted of Powering the Mac Pro Soon

1 cover Apple Silicon

In an exclusive chat with the India Today Tech's Javed Anwer, Apple’s Vice President Worldwide Product Marketing Bob Borchers talked about all-things Apple Silicon and how Apple is committed to ensuring that all of its products, including their high-end Mac Pro, are powered by its cutting-edge Apple Silicon processors.

India Today's Technology Editor Javed Anwer began his report by noted that in 2020 when Apple announced its M series chipset and the new MacBook Air powered by the M1, the company also revealed its plan to bring all of its products under the umbrella of Apple Silicon. Now in early 2023, this transition is almost - but not totally - complete. Apple hopes to change this soon. Or so hints Bob Borchers, Apple's Vice President Worldwide Product Marketing. In an exclusive chat with the India Today Tech, Borchers said that the company intends to follow up on its announced transition plan and hinted that Mac Pro powered by Apple Silicon could be a reality soon.

Borcher: "We have a clear goal to transition fully to Apple Silicone. We believe strongly that Apple silicon can power and transform experiences from the MacBook Air all the way up to the Mac Studio. We've been very clear from the beginning that our goal is to take our entire product line to Apple Silicon. And that's something we intend to do."

Mac Pro powered by Apple Silicon, whenever it appears, will be the last in the line of Apple products that have been transitioned to Apple Silicon. Unlike phones, laptops, smart entertainment boxes, smartwatches, and even audio products from other companies that are powered by chipsets and processors made by different companies, almost all of Apple products are now powered by Apple designed chipsets.

This, according to Borchers, gives a distinct advantage to the company. In particular, it allows Apple to conceive and see its products in the manner the company wants. "One of the core advantages we have in developing Apple Silicon is that we're not thinking about anybody, but our customers," he said. "And we don't have to think about who else we're going to sell that chip to. So we don't dedicate silicon real estate to things that we might not need to use. Instead, we make our decisions based on what we can meaningfully deliver to a customer."

It is this luxury of customising chipsets for its own products that gives an edge to Apple compared to companies like Samsung, Lenovo and others that need to use chipsets designed and created by companies like Intel, AMD and Qualcomm for the entire industry. This is also the one reason why Apple has been able to focus primarily on performance per watt for its chipsets, particularly the M series chips that go into the company's Macs.

When M1 appeared in 2020, it completely changed the game and turned the conventional wisdom in the chipset market by its focus on energy efficiency. Borchers is proud of that.

"I think for the longest time, the broader industry was focused on performance," says Borchers. "And we've introduced this idea that you need to think about how you can do that efficiently. And part of that focus on performance per watt has allowed us and kind of pushed us to integrate some core technologies into silicon so we can deliver them as efficiently as possible."

For more on this Chat with Apple's VP Worldwide Product Marketing Bob Borchers that goes on to cover Apple Watch, read the full report by India Today.  

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