Apple was the Global Smartphone Leader in Q4-22 with Strong Leadership in both North America and China
Analytical Research firm Counterpoint has released their quarterly Infographic, this time for Q4-22's Global Smartphone Market starting with a series of key points as follows:
- The global smartphone market declined by 19% YoY to 302.64 million units in Q4 2022.
- Apple replaced Samsung as the top smartphone player in Q4 2022, driven by the recent launch of the iPhone 14 series.
- Samsung’s shipments declined by 16% YoY and 9% QoQ to 58.3 million.
- Apple and OPPO were the only top-five smartphone brands to grow QoQ, with shipments increasing 42% and 4% respectively.
- The 2022 annual global smartphone shipments declined by 12% to 1.2 billion units, the lowest since 2013.
Counterpoint's Infographics provide a great visual of instant facts and more importantly, regional statistics that could help us see Apple's strong and weak markets with room to grow.
(Click on Infographic Part 1 to Enlarge)
Apple's strongest markets where they clearly are North America and Asia. In Europe, Apple and Samsung are almost neck-and-neck. In Latin America, Apple has a long way to catch up with Samsung that is the runaway winner. In the Middle East and Africa, Apple didn't even make the top five in Q4-22.
Comments