It's being reported this afternoon that in a tough competition, Apple Studios is acquiring the rights to Cesca Major’s latest novel Maybe Next Time. It will be developed as an Apple Original Film from Apple Studios, with Reese Witherspoon’s Hello Sunshine set to be producer. The author will be executive producer.

There is a Groundhog Day element to this one, as a woman relives the same day over and over, trying to keep her family and career from imploding as she attempts to save her husband’s life. Witherspoon and Lauren Neustadter will produce for Hello Sunshine, and Ashley Strumwasser will be executive producer alongside Major.

Maybe Next Time marks the latest high-profile collaboration for Apple TV+ and Hello Sunshine, which have the upcoming limited series The Last Thing He Told Me. Jennifer Garner is star and EP in a drama based on the bestselling novel.

Also upcoming for Apple TV+ and Hello Sunshine is My Kind of Country, a global search for unconventional and extraordinary country music talent. It’s the first competition series for the streaming platform. Apple TV+ renewed the Gugu Mbatha-Raw-starrer Surface, and the companies also collaborate on the signature series The Morning Show and the Octavia Spencer-starrer Truth Be Told. For more read the full Deadline report. 

Archive: Apple TV News