This Morning Apple released their new AirPods Pro ad on their YouTube channel that promotes their advanced Active Noise Cancellation feature. In addition, a new Apple-ATT&T ad for the new yellow iPhone was posted.

Apple's AirPods Pro Up to 2x more Active Noise Cancellation than the previous generation. Spatial Audio takes immersion to a remarkably personal level. Touch control lets you adjust volume with a swipe. And a leap in power delivers 6 hours of battery life from a single charge; Spatial Audio takes immersion to a remarkably personal level; Spatial Audio takes immersion to a remarkably personal level; and Spatial Audio takes immersion to a remarkably personal level.

The tune for this ad by Tkay Maidza was brilliantly chosen. It's a very cool, trippy tune to match the imagery.

New iPhone 14 in Yellow – ATT&T Ad