This morning we're learning that Ricky Strauss, a 30-year entertainment industry veteran, starts as Head of Apple TV+ Marketing today. Strauss spent  more than nine years at Disney, most recently as president of content and marketing for Disney+ and Hulu.

In his new role, Strauss will lead consumer marketing campaigns, creative advertising, media and promotions across original series and films for Apple TV+, the service led by Jamie Erlicht. Strauss will be part of Apple’s Marketing Communications team under VP Tor Myhren and is based in Culver City, where he will work closely with the heads of programming and head of publicity and awards, among other teams.

Before serving as president of programming for Hulu and Disney+, Strauss was president of marketing for the Walt Disney Studios, leading the marketing strategy and campaigns for Disney films that included Star Wars: The Force Awakens, Rogue One: A Star Wars Story, The Avengers, Captain America: Civil War, Guardians of the Galaxy, The Jungle Book, Cinderella, Maleficent, Beauty and the Beast, Frozen, Moana, Incredibles 2 and more. For more on this, read the full report by Deadline.

Archive: Apple TV News