While Global Handset Revenues declined 3% YoY, Apple actually grew iPhone Revenue, taking the Lion's Share of Industry Revenue once again
On December 7th Patently Apple posted a report titled "While Apple took Second Spot in Global Smartphone shipments in Q3, TrendForce Predicts that Apple will take the Top Spot in Q4." In that report we noted that "While this type of statistic report is interesting quarter by quarter, it doesn't reflect what matters in the industy: Revenue. Samsung is number one strictly based on "volume of shipments." Samsung sells smartphones at every price level while Apple only sells a few models in comparison. Last year we posted a report showing actual revenue for smartphone OEMs from 2017 to 2021. The results were amazing. The report pointed out that Apple was listed with $196 billion in revenue over the last five years. Their top four competitors, Samsung, Oppo, Xiaomi and Vivo combined only generated $179 billion."
A new Counterpoint report published yesterday presented global market revenue chart for handset brands for the last year, and once again, Apple took the crown by taking 42% of the industry's revenue. Samsung took a distant second place finish with 18.3%, selling the most by volume.
(Click on the chart below to Enlarge) Commenting on the 5G effect on ASP growth, Senior Analyst Harmeet Singh Walia said, “At over $80 billion, the revenue contribution of 5G handsets reached an all-time high of 80% of global handset revenues, up from 69% in the third quarter of last year. In the same period, LTE handsets’ revenue contribution fell 10% to $19 billion. This shift from 4G to 5G has been led by Apple, which alone makes up for over half of all 5G revenues as over 95% of its phones are 5G-enabled."
In addition, "Apple saw a 10% YoY revenue growth and 7% YoY ASP growth in Q3 2022, contributing to an overall increase in global handset ASP. This is thanks in part to the launch of the iPhone 14 series as well as the Pro models, especially from the previous generation, doing well.”
Overall, Counterpoint claims that the global smartphone handset market’s revenue declined 3% YoY in Q3 2022 to just above $100 billion, according to the latest research from Counterpoint’s Market Monitor Service. A 10% YoY growth was seen in the average selling price (ASP) thanks to the premium handset segment’s greater resilience to economic uncertainty. The record shipment contribution (46%) of 5G handsets, which cost five times an average non-5G handset, also added to the ASP and revenue growth. In terms of shipments, the overall handset market saw a 12% YoY decline during the quarter. A steeper revenue decline was prevented by a 10% YoY revenue growth of Apple.
To review the stats of Apple's competitors, review the full Counterpoint report.