Canada's Shaw Cable is now offering Apple TV+ on their cable service without the need of an Apple TV device. Shaw is offering their customer base Apple TV+ for 3 months free. With their Voice Remote button on Shaw's TV remote, a user simply has to press the button and say "Try Apple TV+" to begin their 3 month offer.

Interesting enough, Shaw's support page notes that it's Apple that will bill the customer after the 3 month trial, not Shaw.

Is Apple out to kill the Apple TV device?  Perhaps, as this morning rumor entity known as ShrimpApplePro claims Apple TV+ for Android is in beta testing and will soon be released.

exclusive
Apple TV app is coming to Android, currently are still internal beta testing. Will soon be released.
Oh Apple Music app for Android is also getting updated too.

— ShrimpApplePro 🍤 (@VNchocoTaco) December 20, 2022

Apple should not have introduced a new Apple TV 4K model knowing that they were going to start working with cable company boxes. If you're a Shaw Cable customer, for example, and just purchased a new Apple TV 4K device, you just bought an expensive door stopper courtesy of Apple Inc.

Archive: Apple TV News