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A new rumor points to Apple's Future Extended Reality Headset Operating System being rebranded 'xrOS'

11. 1CFA -- Apple MR Headset - Zelbo


In May, Bloomberg was convinced that Apple had filed for the RealityOS trademark under the company Realityo Systems of Delaware, as presented in trademark filing in-part below. Today, Bloomberg claims that Apple has renamed its Mixed-Reality Software from realityOS to 'xrOS' representing "Extended Reality OS." Several Apple patents regarding their future headset have used the term Extended Reality (XR), as in this patent.


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Bloomberg claims that 'internally,' Apple recently changed the name of their headset operating system to “xrOS” from “realityOS. Yet at present, no such trademark filing is registered in the U.S. database from Deep Dive LLC. As presented below, three of trademarks have been abandoned, seven don't match XROS correctly and the XROS VR trademark has too wide a description which could allow for a new entry if it describes itself related specifically an "Extended Reality Operating System."   


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Whether Apple was unable to attain the 'realityOS' trademark in the U.S. is unknown at this time, but it may have prompted Apple to quickly shift to RXOS.


While XROS wasn't found in the U.S. under applicant Deep Dive LLC, from Delaware, Patently Apple did in fact discover a trademark application filed with the Hong Kong Patent Office on March 25, 2022, as noted in the database entry below.


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4 Hong Kong Data Base XROS TM application from Deep Dive LLC


The trademark was filed under International Classes 9, 35, 41 and 42, with only class 42 listing virtual reality and augmented reality experiences. Class 009 does present a laundry list of hardware which does list hardware such as "eyeglasses, sunglasses, eyeglass lenses and contact lenses" but not a headset directly but does refer to "wearable peripherals for playing video games." Class 35 covers advertising, office functions, sales and marketing, while Class 041 covers Education, training, entertainment, sporting activities, publishing and more.  


The Bloomberg report added that Deep Dive, first applied for the trademark in Switzerland back in March and that it had recently expanded registrations to the UK, Israel, Malaysia, Mexico, Ukraine, Philippines, Australia, Japan, Canada and the European Union." For more, read the full Bloomberg report by Mark Gurman.


Patently Apple also discovered Deep Dive's trademark application for XROS filed in Europe (London) as noted below, under the very same International Classes as was found in Hong Kong.


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Deep Dive's trademark filing in Canada for "XROS" was likewise filed on October 21, 2022 under International Classes 9, 35, 41 and 42, though not class 38.  


In the Canadian trademark filing it was noted that the "Priority Filing Date: March 25, 2022, Country or Office: SWITZERLAND, Application No. 043222022 in association with the same kind of goods and in association with the same kind of services. The Hong Kong Patent Office lists Deep Dives filing was made on the same date, March 25, 2022.


While it all looks very promising, until Apple succeeds (via Deep Dive LLC or directly) in filing and registering the XROS trademark in the U.S., there's no guarantee that XROS will be the final operating system brand that Apple will emerge with in 2023-2024.


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