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In the WSJ Interview with Jony Ive, Apple's Famed Industrial Designer noted that "Success is the Enemy of Curiosity"



Apple's former Chief Industrial Designer Sir Jony Ive will be featured on the cover of WSJ Magazine later this month, reflecting on his work at Apple and design philosophy in a wide-ranging interview.


The interview spans topics including Ive’s youth, first meeting with Steve Jobs and work at Apple, and recent work at his design company LoveFrom. Below are a few key comments from  Ive:


  • “This is where it gets exciting. You have an idea—which is unproven and isn’t resolved, since a resolved idea is a product—and the only tangible thing about the idea are the problems. When someone says it’s not possible, and all you are being shown is why it’s not possible, you have to think and behave in a different way. [You have to say], from a place of courage, I believe it is possible.
  • Ive, then 30, assumed Jobs would hire a more renowned designer to replace him, but something unexpected happened at their first meeting. “I clicked with Steve in a way that I had never before done with someone and never have since,” says Ive. Soon the two were having near-daily lunches and Jobs was spending untold hours in the design studio, where he and Ive transformed ideas into tangible products, starting with the luminous turquoise iMac, launched in 1998.


2 COVER JONY image by Alasdair McLellan for WSJ Magazine Nov 2022 2 COVER JONY image by Alasdair McLellan for WSJ Magazine Nov 2022 2 COVER JONY image by Alasdair McLellan for WSJ Magazine Nov 2022

Since his departure at Apple, Jony Ive has worked with several companies such as Airbnb, Ferrari, and even Ive said that he’s always looking ahead: "Success is the enemy of curiosity. I am terrified and disgusted when people are absolutely without curiosity. It’s at the root of so much social dysfunction and conflict, part of why I get so furious when people dismiss creativity.  What I have come to realize is that the process of creating with large groups of people is really hard and is also unbelievably powerful."


You could read the full article behind the Wall Street Journal's paywall here.


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