In Q3-22, Apple Captured 40% Share of Premium Smartphones in India while pushing Apple to 5% Market Share for the First Time
On October 12th, Patently Apple posted a report that noted that Apple's iPhone 13 did exceedingly well during the first 8 days of the Indian festive season. On October 21st, we reported on a new study showing that Apple had leapt into second place with future Upgraders in India.
Today, a Counterpoint report on Q3 Smartphone shipments in India noted that "Apple reached its highest ever share of 5% in India’s smartphone market during the quarter driven by a strong channel push ahead of the festive season. The iPhone 13 became the first iPhone to top the overall smartphone shipments in India in a quarter. In the premium segment (>INR 30,000), Apple led the smartphone shipments, capturing a 40% share.
Overall, India's smartphone shipments declined 11% Year-over-Year in Q3 to reach over 45 million units. Xiaomi led the market with a 21% shipment share, closely followed by Samsung. For a greater breakdown of the top five smartphone vendors, excluding Apple, review the full Counterpoint report.