During Apple's financial conference call last week Apple's Luca Maestri -- Chief Financial Officer, stated that the iPad installed base reached a new all-time high, thanks to incredible customer loyalty and a high number of new customers. In fact, over half of the customers who purchased iPads during the quarter were new to the product. Yet with that said, iPad revenue was down 13%, mostly due to significant negative foreign exchange.
The latest analytical report by IDC for tablets in Q3 2022 shows that Apple easily remained the leader in tablets, more than double second place Samsung. Apple was only down 1.1% compared to Samsung being down 4% and Lenovo getting hit hard at -36.6% as the IDC chart below proves out.
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Apple did fairly well considering that overall, worldwide tablet shipments were down 8.8% year over year in the third quarter of 2022 (3Q22), totaling 38.6 million units. Apple beat the overall trend.
IDC noted that this was the fifth straight quarter of decline for the tablet market.
"After massive growth in 2020 and 2021, a decline in the tablet market was expected in 2022. The market is now experiencing not only a slowdown in demand, but also some strong macro-economic headwinds.
Q3 2022 was a disaster for Chromebook shipments, falling to 4.3 million units and a year-over-year decline of 34.4%. The IDC report presented a chart with all Chromebook vendors crashing this quarter between -20% to 54.8%. Review the IDC report for more details.