This morning Apple also announced the next generation of Apple TV 4K — more powerful, entertaining, and affordable than ever, and offering impressive cinematic quality. Driven by the A15 Bionic chip that delivers faster performance and more fluid gameplay, the new Apple TV 4K features endless entertainment options for everyone to enjoy on the biggest screen in the home. HDR10+ support joins Dolby Vision on Apple TV 4K, so users can watch their favorite movies and TV shows in the best quality possible across more TVs.

Running tvOS, the powerful and intuitive OS for the living room, and featuring the popular Siri Remote, Apple TV 4K simplifies the way users discover and enjoy their favorite content. Its seamless integration with other Apple devices and services magically transforms the living room in different ways for the entire family, while also adding convenience as a smart home hub.

The new Apple TV 4K is available in two configurations: Apple TV 4K (Wi-Fi), which offers 64GB of storage; and Apple TV 4K (Wi-Fi + Ethernet), which offers support for Gigabit Ethernet for fast networking and streaming, Thread mesh networking protocol to connect even more smart home accessories, and twice the storage for apps and games (128GB). Customers can order the new Apple TV 4K with Siri Remote today with availability beginning Friday, November 4.

Bob Borchers, Apple’s vice president of Worldwide Product Marketing: "Apple TV 4K is the ultimate way for Apple users to enjoy their favorite entertainment on the biggest screen in the home, and now it is more powerful than ever. The new Apple TV 4K is unlike anything else out there, given its seamless connection to other Apple devices, ease of use, and access to amazing Apple content. It offers something for everyone in the family to love."

A Cinematic Home Theater Experience

The next generation of Apple TV 4K is an entertainment powerhouse, bringing the best video and audio capabilities to the biggest screen in the home. At the heart of the new Apple TV 4K is A15 Bionic, making the device even more powerful and energy efficient. CPU performance is now up to 50 percent faster than the previous generation, delivering greater responsiveness, faster navigation, and snappier UI animations. GPU performance is now up to 30 percent faster than the previous generation for even smoother gameplay.

Apple TV 4K now supports HDR10+, in addition to Dolby Vision, expanding rich visual quality across more TVs, producing the eye-popping details and vibrant colors intended by content creators. Users can also enjoy a home theater experience with Dolby Atmos, Dolby Digital 7.1, or Dolby Digital 5.1 surround sound for immersive audio.

With the Siri Remote, users enjoy a touch-enabled clickpad that provides speed, fluidity, and precise control to easily navigate the simple, elegant user interface of Apple TV.3 On the Apple TV app, customers can access award-winning series and films on Apple TV+, as well as over 100,000 movies and series to buy or rent, and direct premium subscriptions to popular streaming services.

Pricing and Availability

• The new Apple TV 4K with Siri Remote will be available starting at $129 (US) from apple.com/store, in the Apple Store app, and at Apple Store locations. Apple TV 4K is also available through Apple Authorized Resellers and select pay TV providers.
• Customers can order the new Apple TV 4K beginning today, with availability starting Friday, November 4, in more than 30 countries and regions, including the US.
• The Siri Remote has the same beloved design and functionality as the previous generation, and adopts USB-C for charging. It is included with the new Apple TV 4K, or can be purchased separately for $59 (US) starting today, and is compatible with all generations of Apple TV 4K and Apple TV HD.
• AppleCare+ will be available for Apple TV, providing three years of technical support and additional hardware coverage, including unlimited incidents of accidental damage protection.
• Customers can try out the new Apple TV 4K at an Apple Store and have their questions answered in person. Before their visit, customers are encouraged to check apple.com/retail for information on opening hours and available services at their chosen store.
• For a limited time, eligible customers who purchase a new iPhone, iPad, Apple TV, or Mac can enjoy three months of Apple TV+ and Apple Arcade for free.

For more details on Apple TV 4K, review more of their press release and marketing page.