This morning Apple introduced the new iPad with an all-screen design featuring a large 10.9-inch Liquid Retina display. The new iPad is powered by the A14 Bionic chip, which delivers even faster performance with incredible power efficiency for demanding tasks while still providing all-day battery life. Updated cameras include an Ultra Wide 12MP front camera located along the landscape edge of iPad for an even better video calling experience, and an updated 12MP back camera to capture sharp, vivid photos and 4K video. A USB-C port supports a wide range of accessories, Wi-Fi 6 brings even faster connections, and cellular models feature superfast 5G so users can stay connected on the go.

Designed specifically for the new iPad, the all-new Magic Keyboard Folio features an incredible typing experience, a click-anywhere trackpad, and a versatile two-piece design. The new keyboard also provides for a 14-key function row of keys that includes an unlock key (that's likely not Touch ID). 

With iPadOS 16 and support for Apple Pencil (1st generation),2 iPad offers users more ways to be creative and productive. The new iPad and iPad Pro are available to order starting today, with availability in stores beginning Wednesday, October 26.

Greg Joswiak, Apple’s senior vice president of Worldwide Marketing: "We’re so excited to bring the completely redesigned iPad to our most advanced iPad lineup ever. With a large 10.9-inch Liquid Retina display, powerful A14 Bionic chip, a first-ever landscape front camera, fast wireless connectivity, USB-C, and support for incredible accessories like the new Magic Keyboard Folio, the new iPad delivers more value, more versatility — and is simply more fun."

iPad & iPad Pro 9 Minute Introductory Video

iPadOS 16 introduces new productivity and collaboration features, so users can get even more done on iPad

iPadOS 16 introduces new productivity and collaboration features, so users can get even more done on iPad.

• New features in Messages allow users to edit or unsend recently sent messages, recover recently deleted messages, and mark conversations as unread so they can come back to them later.5 There are also new collaboration features in Messages that make starting and managing shared projects quick and seamless.
• Freeform, a powerful new productivity app built into iPadOS with a flexible canvas and full support for Apple Pencil, gives users the ability to see, share, and collaborate all in one place.6
• iCloud Shared Photo Library allows users to share photos seamlessly and automatically among up to six family members.
• Safari adds shared Tab Groups to browse the web with others, and the browsing experience gets even more secure with passkeys.
• In Mail, users can now schedule emails ahead of time and are even given a moment to cancel delivery of a message before it reaches a recipient’s inbox.7
• The Weather app comes to iPad, designed to take full advantage of the stunning display with beautiful animations, and with just a tap, users can see the most important weather information.
• Live Text uses on-device intelligence to recognize text in images across the system, and the feature now comes to video, making text completely interactive in paused video frames. Visual Look Up now allows users to lift the subject from an image or isolate a subject by removing the background with just a tap.
• iPadOS 16’s Messages using Split View and Markup on the new iPad.
• iPadOS 16’s Freeform feature on the new iPad.
• iPadOS 16’s Mail using Split View on the new iPad.

iPad Pricing and Availability

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• The new iPad is available to order starting today, October 18, at com/store and in the Apple Store app in 28 countries and regions, including the US, with availability in stores beginning Wednesday, October 26. 
• Wi-Fi models of the new iPad are available with a starting price of $449(US), and Wi-Fi + Cellular models start at $599 (US). The new iPad, in 64GB and 256GB configurations, comes in blue, pink, yellow, and silver. 
• Apple Pencil (1st generation) is compatible with the new iPad. A new USB-C to Apple Pencil Adapter is required for pairing and charging and is included in the box with a new version of Apple Pencil (1st generation) for $99 (US).
• For existing owners of Apple Pencil (1st generation), the USB-C to Apple Pencil Adapter is sold separately for$9 (US). 
• The new Magic Keyboard Folio designed for the new iPad is available for $249 (US)and comes in white. 
• The new Smart Folio designed for the new iPad is available for$79 (US) in white, sky, watermelon, and lemonade. 
• iPad (9th generation) will remain in the iPad lineup. Wi-Fi models of iPad (9th generation) are available with a starting price of $329 (US), and Wi-Fi + Cellular models start at $459 (US), in silver and space gray finishes. 
• Education pricing is available to current and newly accepted college students and their parents, as well as faculty, staff, and home-school teachers of all grade levels. Wi-Fi models of the new iPad are available with a starting price of $419(US), the new Magic Keyboard Folio is available for $229 (US), and Apple Pencil (1st generation) is available for $89 (US). For more information visit com/us-hed/shop.
• iPadOS 16, the powerful operating system designed specifically for iPad, is available beginning Monday, October 24, and ships for free with the new iPad. iPadOS 16 will be available as a free software update for iPad (5th generation and later), iPad mini (5th generation and later), iPad Air (3rd generation and later), and all iPad Pro models. 
• Customers can trade in their current iPad and get credit toward a new one. When their device has been received and verified, Apple will credit the value to their payment method.
• Engrave iPad with a meaningful mix of emoji, names, initials, and numbers, all for free, available only at com/storeor in the Apple Store app.
• Apple provides customers with a number of services in-store and online. From personalized support and advice from Apple Specialists to convenient delivery and pickup options, Apple ensures the best way to buy Apple products is from Apple Store locations and com/store.

iPad Pro Pricing and Availability

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• The new iPad Pro is available to order beginning today, October 18, at apple.com/store and in the Apple Store app in 28 countries and regions, including the US, with availability in stores beginning Wednesday, October 26.
• The new 11-inch and 12.9-inch iPad Pro will be available in silver and space gray finishes with 128GB, 256GB, 512GB, 1TB, and 2TB configurations.
• The 11-inch iPad Pro starts at $799 (US) for the Wi-Fi model and $999 (US) for the Wi-Fi + Cellular model; the 12.9-inch iPad Pro starts at $1,099 (US) for the Wi-Fi model, and $1,299 (US) for the Wi-Fi + Cellular model.
• Apple Pencil (2nd generation), available for purchase separately, is compatible with the new iPad Pro for $129 (US).
• Magic Keyboard is available in black and white for $299 (US) for the new 11-inch iPad Pro and $349 (US) for the new 12.9-inch iPad Pro, with layouts for over 30 languages.
• The Smart Keyboard Folio for the new iPad Pro is available for $179 (US) for the new 11-inch iPad Pro and $199 (US) for the new 12.9-inch iPad Pro.
• The Smart Folio is available in black, white, and marine blue for $79 (US) for the new 11-inch iPad Pro and $99 (US) for the new 12.9-inch iPad Pro.
• Education pricing is available to current and newly accepted college students and their parents, as well as faculty, staff, and home-school teachers of all grade levels. The new 11-inch iPad Pro starts at $749 (US), and the 12.9-inch iPad Pro starts at $999 (US). The second-generation Apple Pencil is available for $119 (US), and the Smart Keyboard Folio is available for $159 (US) for the 11-inch iPad Pro and $179 (US) for the 12.9-inch iPad Pro. The Magic Keyboard will be available at $279 (US) for the 11-inch iPad Pro and $329 (US) for the 12.9-inch iPad Pro. For more information visit apple.com/us-hed/shop.
• iPadOS 16, the powerful operating system designed specifically for iPad, will be available beginning Monday, October 24, and ships for free with the new iPad Pro. iPadOS 16 will be available as a free software update for iPad (5th generation and later), iPad mini (5th generation and later), iPad Air (3rd generation and later), and all iPad Pro models.
• Customers can trade in their current iPad and get credit toward a new one. When their device has been received and verified, Apple will credit the value to their payment method.
• Engrave iPad with a meaningful mix of emoji, names, initials, and numbers, all for free, available only at apple.com/store or in the Apple Store app.
• Apple provides customers with a number of services in-store and online. From personalized support and advice from Apple Specialists to convenient delivery and pickup options, Apple ensures the best way to buy Apple products is from Apple Store locations and apple.com/store.

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For more information, check out Apple's iPad marketing page here.

For more information, check out Apple's iPad Pro marketing page here.

We’re excited to introduce our most advanced iPad lineup yet! iPad has major updates, and M2 supercharges iPad Pro’s performance to help unleash your creativity and enhance productivity. Looking forward to seeing what our users will create! https://t.co/POT5Kd6sTM

— Tim Cook (@tim_cook) October 18, 2022